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Acquisition #7: Reality TV Placements

Key Drivers

Production Libraries. Production music is a vital part of the TV & radio industry. In fact, Production Music Association's Joe Saba called it a "$1 billion global industry hidden in plain sight." Right now, demand for music in TV shows, films, & commercials is tremendous. To meet their needs for all these uses, brands and production houses often turn to production music libraries like Bunim-Murray and Warner/Chappell, to find music more efficiently and cost effectively than licensing commercial music. Songs in this catalog are part of the production libraries Bunim-Murray, Warner/Chappell, and Jingle Punks. If additional placements are found for this music, you will earn royalties without having to do any of the work!

Bunim/Murray is a production house behind such reality TV successes as Keeping Up With The Kardashians, The Real World, Total Divas and Life of Kylie. Whenever they create an episode, they pull music from their vast production music libraries to use in the program.


Up for auction is a collection of music featured widely across the E! Network, Bravo and more. Multiple placements are included in the Keeping Up With the Kardashians series, as well as series spinoffs Kourtney and Khloe Take The Hamptons and Kourtney and Kim Take Miami. Additional E! Network placements such as So Cosmo, Wags, Total Divas, and Total Bellas contribute to this catalog’s consistent earnings.

Songs placed in E!'s long-running reality TV series Keeping Up With The Kardashians accounts for over 75% of income in the last 12 months. Keeping Up With The Kardashians has been on the air for a decade. The series just wrapped up its 14th season, and season 15 is set to premiere on Aug 5th. As the winner of this auction, you are set to collect following this next season.

To date, music from this collection is used in nearly 200 separate episodes. E! consistently airs reruns of the

series, in fact, it's airing over a dozen reruns this weekend that feature songs from this catalog, including episodes “Greece Is The Word,” “Baby Shower Blues,” and more. As the winner of this auction, you will earn from these airings.

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