Acquisition #4: Hip-Hop Catalog Featuring TV & Film Placement
Key Drivers
TV/Film Placements. Production music is a vital part of the television industry. And the songs heard in the background, during scene transitions, and in the opening and closing credits can generate significant royalty payments. TV/Film royalties account for an impressive 82% of earnings historically.
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Streaming. Any time “Wrist” is streamed on Spotify, Pandora, or Apple Music, you earn! On the streaming platform Spotify, artist Chris Brown has over 1.5 million followers. The track “Wrist” itself has over 45 million streams and counting. Chris Brown is also featured on the Global Top 50 playlist with nearly 1.5 million followers. This is good news for you, as it exposes Brown to new listeners & potential fans.
Description
Up for auction is a diverse collection of commercial and production music. This listing includes popular, Grammy-awarded artist Chris Brown, hip-hop
duo CHAPTABOIS, production music placed in VH1 reality shows and more.
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This catalog’s highest earner is Chris Brown's “Wrist” off the RIAA-certified gold album Royalty. The track contributes to 7% of this catalogs earnings all time and 8% in the last 12 months. Since released in December 2015, streaming has driven the income for this song. To date, “Wrist” has more than 45 million plays on Spotify.
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In the last 12 months, over 78% of royalty earnings for this catalog have come directly from production music TV/film placements. The top-earning placements are found in the Love & Hip Hop franchise that consists of several reality television series broadcast on VH1. Love & Hip Hop Atlanta, Love & Hip Hop, and Love & Hip Hop Hollywood are the top three earning shows for this catalog contributing 3% of the last 12 months of earnings.
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Further placements include hip-hop duo CHAPTABOIS’s music used in hit movies such as Southpaw with Jake Gyllenhaal, Snitch featuring Dwayne “The Rock” Johnson, and Camp X-Ray with Kristen Stewart. Their music has also been used in popular programs likeOrange Is the New Black and American Horror Story.