Acquisition #13: 5x Platinum Miley Cyrus 'Wrecking Ball"
Up for auction is the 2013 chart-topper “Wrecking Ball” from pop star Miley Cyrus. The song initially debuted at No. 50 on the Billboard Hot 100. But after the controversial music video was released, the track skyrocketed to No. 1 on charts in America, Canada, Spain, and the United Kingdom, proving its vast, international reach.
It’s worth noting that the video held the record of Most Views in the First 24 Hours on Vevo after, and currently boasts nearly 1 billion views on YouTube, and continues to receive regular views today. It also won multiple awards, including World’s Best Music Video at the 2014 World Music Awards.
But this is no flash-in-the-pan spike. As you’ll see in the Financials tab, earnings for the song continued to grow following the music video’s release. Much of
it comes from international use. To date, this track has earned from over 35 countries worldwide, including Brazil, Switzerland, France, Italy and many more. In fact, international earnings for this collection are currently on the rise, showing impressive growth over the preceding year. International earnings contribute to nearly 70% of revenue in the last 12 months. As the winning investor, you will benefit from the recent growth of this track overseas.
International Earnings. The majority of this catalog’s earnings come from abroad — at 54% of historical earnings. Although international royalty distribution can lag behind domestic payments and arrive with limited detail, as the winner of this auction you’ll be entitled to any past performance royalties paid by BMI, regardless of when they were earned.
Pop & Streaming. According to the BuzzAngle 2017 Music Report, pop titles were the third-most streamed songs last year, representing 15.6% of all streams. Streaming accounts for 14% of this pop catalog's earnings last year and nearly 30% of historic earnings for this collection.
TV/FIlm. This catalog benefits from placements in TV/Film, contributing to 8% of this catalog's historic earnings. The track “Wrecking Ball” earns from a placement in The Night Beforefeaturing Seth Rogen, Joseph Gordon Levvit and Miley Cyrus. Every time The Night Beforeplays on TV, a royalty is generated for “Wrecking Ball.” As the winner of this auction, you'll collect the performance royalties for the songs use in TV/Film.